My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) Book + PRICE WATCH * Amazon pricing is not included in price watch

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) Book

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. Gain a lifetime...Read More

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  • Foyles

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • BookDepository

    My Life in Advertising and Scientific Advertising : Paperback : NTC Publishing Group,U.S. : 9780844231013 : 0844231010 : 24 Apr 2009 : Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.

  • 0844231010
  • 9780844231013
  • Claude Hopkins
  • 1 January 1966
  • McGraw-Hill Contemporary
  • Paperback (Book)
  • 318
  • Reprint
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