National Cultures and International Competition: The Experience of Schering AG, 1851-1950 (Cambridge Studies in the Emergence of Global Enterprise) Book + PRICE WATCH * Amazon pricing is not included in price watch

National Cultures and International Competition: The Experience of Schering AG, 1851-1950 (Cambridge Studies in the Emergence of Global Enterprise) Book

This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the 19th century to the first steps of its re-birth as a multinational in 1950. It traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. The book also tries to put this history in the context of Schering's changing--and for the most part increasingly hostile--political, social and economic environment.Read More

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  • Product Description

    This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the ninteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.

  • 0521814812
  • 9780521814812
  • Christopher Kobrak
  • 7 October 2002
  • Cambridge University Press
  • Hardcover (Book)
  • 412
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