National Image and Competitive Advantage: The Theory and Practice of Place Branding Book + PRICE WATCH * Amazon pricing is not included in price watch

National Image and Competitive Advantage: The Theory and Practice of Place Branding Book

Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding." Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.Read More

from£21.79 | RRP: £22.00
* Excludes Voucher Code Discount Also available Used from £3.60
  • 8763001721
  • 9788763001724
  • Eugene D. Jaffe, Israel D. Nebenzahl
  • 30 May 2006
  • Copenhagen Business School Press
  • Paperback (Book)
  • 237
  • 2nd Revised edition
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