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National and Regional Tourism Planning: Methodologies and Case Studies (World Tourism Organization) Book
Divided into two parts, this book covers the essential principles and techniques of tourism planning, showing how successful they can be if managed properly. Part 1 concerns methodologies and includes discussions on: policy implications; sustainability; economic and cultural considerations; implementation and control; monitoring; and market planning. Part 2 presents case studies, including: tourism planning in Malta; tourism policies in Zanzibar; economic development in Tibet; manpower in Oman; resorts in Mexico; marketing in Uganda; and community tourism in Sri Lanka. With checklists and project outlines, the guide offers an all-round resource for students and practitioners alike.Read More
from£31.03 | RRP: * Excludes Voucher Code Discount Also available Used from £2.73
- 0415109906
- 9780415109901
- Edward Inskeep, World Tourism Organization
- 30 July 1994
- International Thomson Business Press
- Paperback (Book)
- 249
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