Natural Capitalism: The Next Industrial Revolution Book + PRICE WATCH * Amazon pricing is not included in price watch

Natural Capitalism: The Next Industrial Revolution Book

In Natural Capitalism, three top strategists show how leading-edge companies are practising "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write. They call their approach "natural capitalism" because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultra-light, aerodynamic and fuelled by hybrid electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues like housing, contends Hawken, author of a book and US TV series called Growing a Business, and the Lovinses, who co- founded and directed the Rocky Mountain Institute, an environmental think tank in the US. The book is a fascinating and provocative read for public policy makers, as well as environmentalists and capitalists. --Dan Ring, Amazon.comRead More

from£22.99 | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £5.76
  • Amazon

    'Natural capitalism' is quite different from conventional capitalism but, once understood, it seems it must have been obvious all along. Drawing upon economic logic, intelligent technologies and the best of contemporary design, the authors show how it will transform our fundamental notions about the way to do business.

  • Waterstones

    Offers a fresh approach that fuses ecological integrity with business acumen using the radical concept of natural capitalism. This title sets out the path that we must take to ensure the future prosperity of our civilisation and our planet.

  • Pickabook

    Paul Hawken, L. Hunter Lovins, Amory B. Lovins

As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.