Net Mode: Web Fashion Now Book

The Internet provides an ideal and ever-expanding medium for high fashion. Unlike so many other products, casualties of recent e-commerce, fashion's primary appeal is fantastical rather than material. It depends on promotion, aspiration, and desire, and the Internet provides full access to pictures and techniques that create fashion's fantasy. Laird Borrelli identifies the sites that are most effective for the established designers, but also those that make an immediate impact from a small or previously nonexistent base. Illustrated with exciting visual sequences throughout, Net Mode crystallizes a complex subject into three main themes: • Fashion Image: Designer sites, from Dior to Lacroix, generate desire through fantasy. Among the most beautifully designed sites on the Web, they often make heavy use of Java and Flash technology, as well as being audio- and video-enhanced. • Fashion Sale: The emphasis here is on cyberboutiques, ranging from Colette in Paris to Something in London, each a stylish Internet reflection of the strengths of their bricks-and-mortar business. • Fashion Talk: Elle, Vogue, and other print magazines have taken up the Internet, but entrepreneurial publishers are also using low-cost sites to establish new ways of communicating fashion—high speed, picture heavy, with abundant, frequently updated visual information. This lively and beautifully designed survey provides vital and informative analysis for anyone in the fashion world, anyone interested in fashion, or anyone involved—commercially or creatively—with the Internet. 550 color illustrations.Read More