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Net Words: Creating High-Impact Online Copy Book
Introduces you to a copy-centered approach to online marketing. This book explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; and, build customer loyalty.Read More
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Blackwell
A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the...
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Pickabook
Nick Usborne, Emanuel Rosen (Foreword)
- 0071380396
- 9780071380393
- Nick Usborne
- 1 December 2001
- McGraw-Hill Professional
- Paperback (Book)
- 224
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