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Neuromarketing in Action: How to Talk and Sell to the Brain Book
Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical...Read More
from£19.99 | RRP: * Excludes Voucher Code Discount Also available Used from £30.28
- 0749469277
- 9780749469276
- Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
- 3 December 2013
- Kogan Page
- Paperback (Book)
- 280
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