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New Business Ventures And The Entrepreneur Book
Roberts’ New Business Ventures and the Entrepreneur, 6e stands out as a text designed to guide tomorrow’s entrepreneurs down the difficult road ahead. Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role- both in a product and people sense. New Business Ventures, 6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur. The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur. The course upon which this book I based is now the new core required course in general management at Harvard Business School.Read More
from£72.72 | RRP: * Excludes Voucher Code Discount Also available Used from £20.60
- 0073404977
- 9780073404974
- Michael J Roberts, Howard H Stevenson, William A. Sahlman, Paul W. Marshall, Richard G. Hamermesh
- 1 July 2006
- McGraw-Hill Higher Education
- Hardcover (Book)
- 708
- 6
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