New Economy Equity: Navigating Security and Legal Issues in Digital Business (EBusiness Excellence) Book

The aim of the series is a simple one - to help managers create and sustain competitive advantage in the new economy. The most important question this series poses is: 'How can the busy executive realise the potential of e-related business?' The answer lies in a sound commercial analysis of the opportunities and pitfalls of the business environment in the post-Internet boom era. The dot.com boom brought with it many factors driving greater business efficiency and effectiveness - such as raised customer expectation, realism and rigour underpinning future potential growth, empowerment, and a can-do flexibility. What this series also clearly demonstrates is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success. Over a range of key business topics, this series points the way forward. Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can action immediately no matter where they are on the e-business ladder. As befits books concerned with a globalising world, these books take an international perspective. Read the front inside flap to see how you can prosper from having New Economy Equity.Read More