New Marketing Paradigm: Integrated Marketing Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

New Marketing Paradigm: Integrated Marketing Communications Book

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.Read More

from£16.18 | RRP: £11.99
* Excludes Voucher Code Discount Also available Used from £4.90
  • 0844234524
  • 9780844234526
  • Don E. Schultz, etc.
  • 1 July 1994
  • McGraw-Hill Contemporary
  • Paperback (Book)
  • 240
  • illustrated edition
  • Illustrated
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