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New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy Book
The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet websites-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action.Read More
from£27.55 | RRP: * Excludes Voucher Code Discount Also available Used from £2.93
- 007052033X
- 9780070520332
- Stan Rapp, Thomas L. Collins
- 1 January 1996
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 330
- 2nd Revised edition
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