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New Positioning: The Latest on the World's Number 1 Business Strategy Book
The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.Read More
from£30.76 | RRP: * Excludes Voucher Code Discount Also available Used from £3.68
- 0070652910
- 9780070652910
- Jack Trout, Steve Rivkin, Steve Riukin
- 1 September 1995
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 173
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