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New Product Development: Managing and Forecasting for Strategic Success (Portable MBA) Book
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471572268
- 9780471572268
- Robert J. Thomas
- 19 November 1993
- John Wiley & Sons
- Paperback (Book)
- 368
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