New Product Development and Marketing: A Practical Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

New Product Development and Marketing: A Practical Guide Book

In a comprehensive guide to new product development, Servi describes the four phases of the product development process and explains the basic rules which, he argues, must guide the process regardless of the business environment in which it occurs. In an effort to raise the historically low commercial success rate for new products, the author offers both practical advice and numerous examples that demonstrate successful product introductions. Throughout, the author is concerned both with identifying commonalities in the new product development process across industries and service areas and with highlighting differences so that readers can select the elements of the process that are critical in their own business environments.Read More

from£N/A | RRP: £37.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0275934039
  • 9780275934033
  • Italo S. Servi
  • 26 July 1990
  • Greenwood Press
  • Hardcover (Book)
  • 200
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