New Product Management Book + PRICE WATCH * Amazon pricing is not included in price watch

New Product Management Book

Aimed at the practicing new products manager. Along with the management approach, this book presents the perspective of marketing throughout which enables the text to have a balanced view.Read More

from£N/A | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071263365
  • 9780071263368
  • C. Merle Crawford, C. Anthony Di Benedetto
  • 1 January 2008
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 552
  • 9
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