New Products Management Book + PRICE WATCH * Amazon pricing is not included in price watch

New Products Management Book

"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.Read More

from£N/A | RRP: £45.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071244336
  • 9780071244336
  • C. Merle Crawford, C. Anthony Di Benedetto
  • 1 May 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 608
  • 8
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