New Products Management Book + PRICE WATCH * Amazon pricing is not included in price watch

New Products Management Book

Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents the perspective of marketing. It includes many examples, cases, and research topics.Read More

from£71.53 | RRP: £48.99
* Excludes Voucher Code Discount Also available Used from £4.71
  • Pickabook

    C.Merle Crawford, C.Anthony Di Benedetto

  • 0071289232
  • 9780071289238
  • C. Merle Crawford, C. Anthony Di Benedetto
  • 1 March 2011
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 576
  • 10
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