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New Products Management (Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate) Book
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.Read More
from£75.24 | RRP: * Excludes Voucher Code Discount Also available Used from £8.22
- 0072471638
- 9780072471632
- C. Merle Crawford, C. Anthony Di Benedetto
- 1 August 2002
- McGraw-Hill Higher Education
- Hardcover (Book)
- 588
- 7
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