New Products Management (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

New Products Management (McGraw-Hill/Irwin Series in Marketing) Book

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.Read More

from£22.88 | RRP: £104.99
* Excludes Voucher Code Discount Also available Used from £4.38
  • 0072961449
  • 9780072961447
  • C. Merle Crawford, C. Anthony Di Benedetto
  • 1 February 2005
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 560
  • 8
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