New Products Management Book + PRICE WATCH * Amazon pricing is not included in price watch

New Products Management Book

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.Read More

from£30.83 | RRP: £104.99
* Excludes Voucher Code Discount Also available Used from £17.04
  • 0073529885
  • 9780073529882
  • C. Merle Crawford, C. Anthony Di Benedetto
  • 1 October 2007
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 552
  • 9
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