New Rules for the New Economy: Ten Radical Strategies for a Connected World Book

Kevin Kelly, a founding editor of the magazineWired, is the author of Out of Control: The New Biology of Machines, Social Systems and the Economic World. His follow-up, New Rules for the New Economy, is based on an article he wrote for Wired which brought praise from top business strategists worldwide. The theories behind New Rules stem from the growth of communication in a network economy. Kelly argues that supply and demand are no longer relevant in today's market and presents ten new principles for the connected economy of tomorrow. The old theories, which were used successfully for traditional industries, no longer apply when today's growth is in the fields of computers, entertainment and telecommunications. To create growth, Kelly advocates building networks which will increase the value of the original business exponentially. This book is a look into the future for business people, from CEOs to middle managers, who are doubting the efficacy of traditional theories. It is an invaluable asset for anyone who wants insightful analysis of how economies may develop in the next fifty years, and how to use that knowledge when making any business or technology decisions.Read More