New and Improved: Story of Mass Marketing in America Book + PRICE WATCH * Amazon pricing is not included in price watch

New and Improved: Story of Mass Marketing in America Book

In this history of mass-marketing, the author argues that the mass market for standardized, brand-name products did not arise naturally, but rather through the competitive struggles of entrepreneurs and corporations. Professor Tedlow demonstrates the way aggressive manufacturers and retailers mastered the market through shrewd franchise agreements and vast wholesaling empires and by latching on to and exploiting social upheavals such as surburbanization, the baby boom or the sexual revolution.Read More

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  • 0434920029
  • 9780434920020
  • Richard S. Tedlow
  • 1 June 1990
  • Butterworth-Heinemann Ltd
  • Hardcover (Book)
  • 280
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