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Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives Book
Demonstrates cultural differences and similarities between countries and shows how marketers can develop strategies based on the systemic concept of adaptation to enhance their survival and growth potential. DLC: Marketing Cross-cultural studies. Read More
from£70.00 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0789007525
- 9780789007520
- Camille Passler Schuster, Phil Harris
- 20 July 1999
- Haworth Press Inc
- Hardcover (Book)
- 108
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