Niche Envy: Marketing Discrimination in the Digital Age Book + PRICE WATCH * Amazon pricing is not included in price watch

Niche Envy: Marketing Discrimination in the Digital Age Book

Examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. This book traces the transformation of marketing techniques online, on television, and in retail stores. It describes public reaction against database marketing - pop-up blockers, spam filters, and other adevasion methods.Read More

from£10.78 | RRP: £22.95
* Excludes Voucher Code Discount Also available Used from £7.11
  • 0262201658
  • 9780262201650
  • J Turow
  • 8 September 2006
  • MIT Press
  • Hardcover (Book)
  • 235
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