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No Logo: No Space. No Choice. No Jobs Book
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If the world really is just one big global village then the logo is its common language understood by - if not accessible to - everyone. In "No Logo" Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth as a means of bringing soul to mass marketing she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour submerged identity and subversive action.
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Blackwell
The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. The book that offers a cure for affluenza, 'No Logo' is one of those rare...
- 0006530400
- 9780006530404
- Naomi Klein
- 15 January 2001
- Flamingo
- Paperback (Book)
- 512
- New Ed
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