On Message: Precision Communication for the Digital Age Book + PRICE WATCH * Amazon pricing is not included in price watch

On Message: Precision Communication for the Digital Age Book

On Message Gone are the days of traditional sales letter. Engaging with global audiences in a competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. This book teaches you how to develop your voice, segment your audience for effective messaging, edit existing copy and engage with emerging markets. Full descriptionRead More

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  • Play

    Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive relevant and delivered in a way that can't be ignored. "On Message" provides expert guidance to help you keep up with the demands of the newest of new media build a community and compete with big players. Packed with examples and practical help it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles and strategies to develop hard-hitting communication. Examining how to capture more followers who listen for longer and more intently "On Message" will teach you how to develop your voice segment your audience for more effective messaging edit existing copy and engage with new and emerging markets.

  • Waterstones

    Helps you to gain and sustains customers in business. This title bridges the gap between the classic rules of persuasive writing and the increasing demands of the media: from the internet, e-mail and blogging to the next generation of social networki

  • 0749464879
  • 9780749464875
  • Theo Theobald
  • 3 January 2013
  • Kogan Page
  • Paperback (Book)
  • 200
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