One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior: Target, Analyze, and Prosper Book + PRICE WATCH * Amazon pricing is not included in price watch

One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior: Target, Analyze, and Prosper Book

Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data on a purchasing situation or venue-specific basis to provide the highest level of perceived value.Read More

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  • Blackwell

    One customer divisible goes beyond simply optimizing customer relationships and approaches to customer management and loyalty to emphasize a key leveraging factor largely missed by many organizations - that of using individual customer data on a...

  • 0324301294
  • 9780324301298
  • Michael W. Lowenstein
  • 1 August 2004
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 214
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