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One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior: Target, Analyze, and Prosper Book
Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data on a purchasing situation or venue-specific basis to provide the highest level of perceived value.Read More
from£10.41 | RRP: * Excludes Voucher Code Discount Also available Used from £13.21
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Blackwell
One customer divisible goes beyond simply optimizing customer relationships and approaches to customer management and loyalty to emphasize a key leveraging factor largely missed by many organizations - that of using individual customer data on a...
- 0324301294
- 9780324301298
- Michael W. Lowenstein
- 1 August 2004
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 214
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