One to One Future Book + PRICE WATCH * Amazon pricing is not included in price watch

One to One Future Book

What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.Read More

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  • Product Description

    A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want. 40,000 first printing. $40,000 ad/promo.

  • 0385427476
  • 9780385427470
  • Don Peppers
  • 3 May 1996
  • Doubleday
  • Hardcover (Book)
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