Online Marketing: A Customer-Led Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Online Marketing: A Customer-Led Approach Book

Provides a balance between theory and practice by recognising the advantages and drawbacks of doing business online. Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, this text comprehensively covers: the changing online environment; online planning and evolving business models; and more.Read More

from£N/A | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Pickabook

    Richard Gay, Alan Charlesworth, Rita Esen

  • 0199265852
  • 9780199265855
  • Richard Gay, Alan Charlesworth, Rita Esen
  • 15 March 2007
  • OUP Oxford
  • Paperback (Book)
  • 560
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