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Online Marketing: A Customer-Led Approach Book
Provides a balance between theory and practice by recognising the advantages and drawbacks of doing business online. Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, this text comprehensively covers: the changing online environment; online planning and evolving business models; and more.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Pickabook
Richard Gay, Alan Charlesworth, Rita Esen
- 0199265852
- 9780199265855
- Richard Gay, Alan Charlesworth, Rita Esen
- 15 March 2007
- OUP Oxford
- Paperback (Book)
- 560
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