Opening Digital Markets: MBA Strategies for Internet-driven Commerce Book

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce, by global online consultant Walid Mougayar, is as thorough and thought-provoking an examination of both the promise and the reality of today's embryonic electronic marketplace as one is likely to find. His clearly proselytising but thankfully hype-free narrative shows why business people in assorted fields must pay close attention to this exploding arena and, more importantly, how they might effectively take their place among those who currently are (or soon will be) using it to maximum commercial advantage. Specifying relevant challenges along with appropriate solutions, Mougayar knowledgeably lays out an ample array of strategic options that could be engaged right now to turn ephemeral online possibilities into solid corporate opportunities. He explains how the Netis serving to broaden the traditional definition of "commerce" beyond mere buying and selling, and how it allows those who use it skilfully to improve their relationships with customers and suppliers. His ideas will not guarantee success, of course, but they do point the way toward alternatives and options that savvy managers will understand and find ways to apply in their own businesses. --Howard Rothman, Amazon.comRead More