Opt-in Marketing: How the Breakthrough Process of Consensual Database Marketing Will Increase Sales Book + PRICE WATCH * Amazon pricing is not included in price watch

Opt-in Marketing: How the Breakthrough Process of Consensual Database Marketing Will Increase Sales Book

Introduces the seven-step Consensual Marketing Opt-In Process for increasing marketing effectiveness. Features detailed case studies. DLC: Database Marketing.Read More

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  • 007143528X
  • 9780071435284
  • Ernan Roman, Scott Hornstein
  • 1 June 2004
  • McGraw Hill Higher Education
  • Hardcover (Book)
  • 312
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