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Orchestrating Success: Improve Control of the Business with Sales and Operations Planning (Oliver Wight library) Book
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.Read More
from£22.34 | RRP: * Excludes Voucher Code Discount Also available Used from £2.60
- 0471132276
- 9780471132271
- Richard C. Ling, Walter E. Goddard
- 5 June 1992
- John Wiley & Sons
- Hardcover (Book)
- 176
- New edition
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