PR!: A Social History of Spin Book + PRICE WATCH * Amazon pricing is not included in price watch

PR!: A Social History of Spin Book

As "spin" assumes an omnipresent role in contemporary discourse, chasing out frank or direct speech with buzzwords and carefully weighted terminology, the time is ripe for a study of the industry that started it all. Stuart Ewen has written an exhaustive study of public relations that traces the evolution of PR throughout the 20th century, from the history of early advertising to its role in politics and "corporate communications." PR! is a book not just for industry types or communications majors, it contains thoughtful reflections on the impact of manufactured media on our culture and democracy, topics relevant to all.Read More

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  • Product Description

    Chronicling the historical evolution of public relations from its birth during World War I to its current sophisticated height, a professor of media studies maintains that public relations has altered and remade both Americans and their democracy.

  • 0465061680
  • 9780465061686
  • Stuart Ewen
  • 23 January 1997
  • Basic Books
  • Hardcover (Book)
  • 496
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