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Parties and Their Members: Organizing for Victory in Britain and Germany (Comparative European Politics) Book
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Product Description
Why, in an age of television campaigning and direct-mail fundraising, do some parties nevertheless continue to invest in enrolling and maintaining formal memberships? This book answers this question by tracing the post-1945 development of organizing strategies in the British Labour and Conservative Parties, and in the German Christian Democratic Union and Social Democratic Party. Drawing upon often neglected sources, the author shows that party organizers have continually modified their ideas about how members can be of use to electorally motivated parties.
- 0198279183
- 9780198279181
- Susan E. Scarrow
- 21 March 1996
- Clarendon Press
- Hardcover (Book)
- 296
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