Personal Influence: The Part Played by People in the Flow of Mass Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Personal Influence: The Part Played by People in the Flow of Mass Communications Book

Peter Simonson of the University of Pittsburgh has written that :Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."Read More

from£22.06 | RRP: £26.95
* Excludes Voucher Code Discount Also available Used from £17.92
  • 1412805074
  • 9781412805070
  • Elihu Katz, Paul F. Lazarsfeld
  • 30 September 2005
  • Transaction Publishers
  • Paperback (Book)
  • 434
  • Re-issue
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.