Personalities and Products: Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) Book + PRICE WATCH * Amazon pricing is not included in price watch

Personalities and Products: Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) Book

This work examines the contributions of such luminaries as P.T. Burnam John Wanamaker Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it.Read More

from£64.99 | RRP: £79.95
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  • 0313303649
  • 9780313303647
  • Edd Applegate
  • 21 January 1998
  • Greenwood Press
  • Hardcover (Book)
  • 168
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