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Personalities and Products: Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) Book
This work examines the contributions of such luminaries as P.T. Burnam John Wanamaker Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it.Read More
from£64.99 | RRP: * Excludes Voucher Code Discount Also available Used from £61.57
- 0313303649
- 9780313303647
- Edd Applegate
- 21 January 1998
- Greenwood Press
- Hardcover (Book)
- 168
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