Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Book + PRICE WATCH * Amazon pricing is not included in price watch

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Book

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their...Read More

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  • ASDA

    A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists and create a connection that goes beyond profit.

  • Pickabook

    Rohit Bhargava, Guy Kawaski (Foreword)

  • 0071545212
  • 9780071545211
  • Rohit Bhargava
  • 1 May 2008
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 302
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