Persuasion: Reception and Responsibility Book + PRICE WATCH * Amazon pricing is not included in price watch

Persuasion: Reception and Responsibility Book

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion.Read More

from£44.79 | RRP: £51.99
* Excludes Voucher Code Discount Also available Used from £27.73
  • 0534619029
  • 9780534619022
  • Charles U. Larson
  • 29 November 2003
  • Wadsworth Publishing Co Inc
  • Paperback (Book)
  • 416
  • 10th Re-issue
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