Persuasion in Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Persuasion in Advertising Book

Offering not only a conceptual and theoretical grounding in persuasive techniques, this title also provides concrete empirical research that is uniquely incorporated...Read More

from£N/A | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Product Description

    Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art of advertizing persuasion.

As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.