Persuasion in The Media Age with PowerWeb Book + PRICE WATCH * Amazon pricing is not included in price watch

Persuasion in The Media Age with PowerWeb Book

By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.Read More

from£N/A | RRP: £53.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0072993375
  • 9780072993370
  • Timothy Borchers
  • 1 April 2004
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 448
  • 2
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