Persuasive Communication Book + PRICE WATCH * Amazon pricing is not included in price watch

Persuasive Communication Book

This analysis of the major theories of persuasion includes many examples from advertising, the legal profession and social sciences research.Read More

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  • Product Description

    This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

  • 0030553520
  • 9780030553523
  • Erwin P. Bettinghaus, Michael J. Cody
  • 2 January 1994
  • Thomson Learning
  • Paperback (Book)
  • 406
  • 5th Revised edition
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