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Pharmaceutical Marketing: A Practical Guide Book
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.Read More
from£181.46 | RRP: * Excludes Voucher Code Discount Also available Used from £271.68
- 157491118X
- 9781574911183
- Dimitris Dogramatzis
- 1 October 2001
- Informa Healthcare
- Hardcover (Book)
- 400
- 1
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