Pharmaceutical Marketing: A Practical Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Pharmaceutical Marketing: A Practical Guide Book

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.Read More

from£181.46 | RRP: £165.00
* Excludes Voucher Code Discount Also available Used from £271.68
  • 157491118X
  • 9781574911183
  • Dimitris Dogramatzis
  • 1 October 2001
  • Informa Healthcare
  • Hardcover (Book)
  • 400
  • 1
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