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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Book
The topic of place branding is moving from infancy to adolescence. Many cities and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.Read More
from£33.90 | RRP: * Excludes Voucher Code Discount Also available Used from £10.09
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Pickabook
Robert Govers, Frank M. Go
- 0230230733
- 9780230230736
- Robert Govers, Frank Go
- 23 July 2009
- Palgrave Macmillan
- Hardcover (Book)
- 256
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