Planning Media: Strategy and Imagination Book + PRICE WATCH * Amazon pricing is not included in price watch

Planning Media: Strategy and Imagination Book

This text illustrates tools of the trade in the media and explains the "why" and "how" while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed.Read More

from£80.98 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £5.99
  • 0135678358
  • 9780135678350
  • William J. Donnelly
  • 29 November 1995
  • Prentice Hall
  • Paperback (Book)
  • 333
  • 1
  • Facsimile
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