Political Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Political Marketing Book

Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. This text is suitable for students of political marketing, parties and elections and comparative politics.Read More

from£29.43 | RRP: £22.99
* Excludes Voucher Code Discount Also available Used from £9.20
  • Blackwell

    This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.

  • 0415431298
  • 9780415431293
  • Jennifer Lees-Marshment
  • 2 July 2009
  • Routledge
  • Paperback (Book)
  • 320
  • 1
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