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Political Marketing (Chartered Institute of Marketing) Book
Contemporary party politics are now using a range of modern marketing tools to sell messages and personalities. This volume explains the marketing concept and the way it applies to the modern European political process.Read More
from£33.75 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Pickabook
Phil Harris, etc., Dominic Wring
- 0750645377
- 9780750645379
- Phil Harris, etc., Dominic Wring, Paul Baines
- 30 November 2006
- Butterworth-Heinemann Ltd
- Hardcover (Book)
- 256
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