Polling Matters Book + PRICE WATCH * Amazon pricing is not included in price watch

Polling Matters Book

From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: - What polls really are and how they are conducted - Whythe information polls provide is so vitally important to modern society today - How this valuable information can be used more effectively - and more.Read More

from£20.79 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £5.81
  • 0446530646
  • 9780446530644
  • Frank Newport
  • 19 August 2004
  • Warner Books
  • Hardcover (Book)
  • 320
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