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Polling Matters Book
From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: - What polls really are and how they are conducted - Whythe information polls provide is so vitally important to modern society today - How this valuable information can be used more effectively - and more.Read More
from£16.53 | RRP: * Excludes Voucher Code Discount Also available Used from £8.82
- 0446530646
- 9780446530644
- Frank Newport
- 19 August 2004
- Warner Books
- Hardcover (Book)
- 320
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