Positioning: The Battle for Your Mind, 20th Anniversary Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Positioning: The Battle for Your Mind, 20th Anniversary Edition Book

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.Read More

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* Excludes Voucher Code Discount Also available Used from £10.47
  • Foyles

    The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

  • Blackwell

    It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the...

  • 0071359168
  • 9780071359160
  • Al Ries, Jack Trout
  • 1 December 2000
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 246
  • 3
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