Postmodern Marketing (Consumer Research & Policy) Book + PRICE WATCH * Amazon pricing is not included in price watch

Postmodern Marketing (Consumer Research & Policy) Book

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.Read More

from£60.75 | RRP: £40.00
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  • 0415101557
  • 9780415101554
  • Stephen Brown
  • 27 July 1995
  • Thomson Learning
  • Hardcover (Book)
  • 225
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